The elements of skiing’s appeal are quite simple. Crisp, cold, clean air. Mountains. Gravity. Speed. And above all, the magic of snow. It is a romantic pursuit, this skiing thing, a beautiful one, and if you love it as I do, with everything you have, you will find something, many things probably, in this video to make you feel like you’ve come home.The video is an ad for Telluride. It’s an ad, yes, but it more perfectly captures the sweet love affair with skiing than anything I’ve seen in a long time, and that includes documentary ski movies and magazines. There are a few cliches and some obvious bones thrown to the marketers, but they’re far overshadowed by the sense of wonder and spirit of appreciation that we actually get to ski and to experience places as delightful as Telluride.

So, kudos to Ben Knight and Felt Soul Media for applying their patient cinematography to skiing and to the folks of Telluride who funded the project and trusted that words are unnecessary. There’s a difference between sharing and selling, and this video proves it.